Forbes 2020: Sustainability Changemakers in India
March 9th, 2020
We were invited by Forbes to discuss our views on Sustainability. Specifically, within water and wastewater management. We typically use such platforms to encourage further investment and innovation in these areas, but also, to drive positive consumer action.
Link to article: Addressing India's Twin Water and Waste Crises
Our inputs & observations
1. Water isn't 'free'. Fresh water is one of the most expensive commodities that exists. It is becoming even more so every single day. We simply choose not to price it, but that doesn't mean it's worth wasting.
2. Simple changes can have a big impact. 80% of all wastewater is pumped into fresh water sources. With the limited supply of fresh water globally, we should be smart about our waste management. Why can't we extract value from it instead?
3. The future is green. We've been an active proponent of sustainability for the past six years, as operators, investors and board members. The rise in awareness of sustainability has been critical to show people, and businesses, what the world looks like if we choose to do nothing.