The guzzler: Cotton's insatiable water consumption
An astounding 20,000 liters of water is required to produce 1 kg of cotton in India. Experts contend that cotton is the largest user of water across all agricultural commodities. Surface and ground water is often diverted to irrigate cotton fields which result in substantial freshwater losses due to evaporation and inefficient water management. Conventional cotton production involve intensive use of pesticides. The runoff of these pesticides result in water contamination. With countries like India facing an unprecedented water crisis, it is critical to acknowledge the implications of the production of cotton.
The Need for Better Measures:
Chlorohemp have begun to produce and process hemp which they sell to multiple industries. Hemp is not a water intensive crop and 1 hectare of hemp also absorbs 22 tons of carbon dioxide. Chlorohemp sell their produce to the textile, food and health and wellness industries. They also provide advisory services to farmers which leads to greater hemp production and by extension, greater carbon sequestration, along with lower water stress.
The Peak Angle.
Since regulations are opening up for hemp production, the industry is projected to experience significant growth. Due to chlorohemp's position early in the value chain provides them a competitive advantage, and also provides them the opportunity to consistently go down the value chain in order to maximize margins
Co-founder of Chlorohemp
PGDM - Infinity Business School
11+ years experience in consumer services
Co-founder of Clorohemp
B.Tech in Chemical Engineering from IIT-Delhi, and MBA concentrated in agribusiness from IIM-Lucknow